Every Coin Has Two Sides
Deliverables
Data Visuals
Users/Audience
Gen-Z
My contributions
Data visualization
Political Campaigning
Social Media
Team Members
Solo Project
Details
"Every Coin Has Two Sides" aims to inform and persuade Gen Z (ages 18-24) on critical issues such as purchasing power, occupational outlook, and climate change—topics vital for making informed choices about the political landscape.
Using targeted mediums and strategic data visualization, the project bridges the gap between information and persuasion, addressing the unique perspectives of both Republican and Democratic voters.
Challenges
Navigating the polarized political landscape without bias.
Informing and persuading Gen Z, who prioritize authenticity and data-backed insights.
Creating effective mediums tailored to the differing values of Republican and Democratic audiences.
Pain Point
One of the main challenges was presenting complex political data in a way that remained neutral yet engaging for Gen Z. Striking a balance between information and persuasion without introducing bias required careful curation of data sources and visualization techniques.
Another challenge was tailoring content for different political perspectives—while social media posts needed to be neutral, the poster design and mobile app had to be persuasive yet credible. Ensuring accessibility and ease of comprehension across all mediums while maintaining audience engagement was another critical hurdle.
Solution
The project employs three distinct mediums to connect with its audience:
Social Media Posts to inform Gen Z neutrally and succinctly.
Poster Design to persuade Republicans by aligning with their core values.
Mobile App UX/UI to persuade Democrats through innovation and accessibility.
Data Collection:
Comprehensive research on purchasing power trends, job market outlook, and climate change data under Republican and Democratic administrations.
Sources included government reports, think tanks, and non-partisan studies to ensure accuracy.
Neutral Visualization for Social Media:
Simplified bar charts, line graphs, and infographics for quick comprehension.
Balanced comparisons of policies to highlight impacts without leaning toward one side.
Bright, engaging visuals that resonate with Gen Z's preference for concise, visually compelling information.
Tailored Visualization for Persuasion:
Poster Design (Republican Focus):
Bold typography, patriotic colors, and imagery emphasizing economic stability and self-reliance.
Data on purchasing power under Republican leadership shown through impactful visuals like progress arrows or dollar-centric graphs.
Mobile App UX/UI (Democrat Focus):
Clean, user-friendly interface highlighting climate change data and inclusive job growth metrics.
Interactive features like sliders or toggles to explore the impact of Democratic policies dynamically.
Iterative Feedback and Refinement:
Usability testing with target demographics to refine clarity and emotional resonance.
Adjusted designs based on feedback to ensure visual balance and message alignment.
User Research
Extensive research was conducted to understand how Gen Z consumes political information and what influences their decision-making. Surveys and focus groups helped identify preferences for concise, visually engaging content over lengthy reports. Social media analytics provided insights into effective engagement strategies, while A/B testing helped refine messaging for persuasion. For the mobile app, usability testing was conducted to ensure intuitive navigation and interactive elements that encourage deeper exploration of data.
Conclusion
"Every Coin Has Two Sides" successfully bridges the gap between political information and persuasion by leveraging data visualization and targeted mediums. The project highlights the importance of presenting factual, engaging content that resonates with Gen Z's consumption habits while respecting their diverse political perspectives. By refining visual strategies through iterative feedback, the final designs effectively inform, engage, and persuade, empowering young voters to make informed political decisions.
